I build platforms where culture, content, and live experience converge—and scale.

My work sits at the intersection of storytelling and execution. I started in theatre and comedy, learning in real time how audiences respond—what holds attention, what creates emotion, and what makes a moment stay with people after it ends. That foundation still drives how I approach everything I build today.

Over time, that perspective expanded into leading large-scale experiential and content initiatives across media, sports, and cultural institutions. At BET, I helped build the BET Experience into a multi-day cultural platform reaching over 125,000 attendees. With Red Bull, I developed content and live experiences that extended into global media ecosystems, generating more than a billion impressions. At ESPN, I contributed to the early development of its YouTube strategy—helping shape how live programming translates into digital distribution and monetization.

Across these roles, one principle has remained constant:

The most effective experiences don’t end when they’re over.
They expand—across platforms, across audiences, and over time.

That thinking has guided everything from large-scale festivals and branded activations to artist platforms and institutional storytelling. I’ve built environments where emerging talent can break through, where brands can participate in culture authentically, and where organizations can translate legacy into living, relevant experiences.

I’m also intentional about where culture begins.

Through Seneca’s Village, I created a platform supporting Gen Z artists across music, visual art, and performance—producing live events during moments when traditional venues were unavailable and helping amplify voices before they reached wider recognition.

At the same time, I’ve worked closely with institutions like Columbia Business School to develop content and programming that connect history, identity, and community—turning legacy into engagement and engagement into impact.

My approach is both creative and operational.

I lead teams.
I build systems.
I manage budgets and partnerships.
And I ensure that ideas translate into outcomes—audience growth, cultural relevance, and revenue.

At this stage in my career, I’m focused on leading platforms that operate at scale—across cultural institutions, media companies, and brands investing in experiential and content-driven engagement.

Because the goal isn’t just to create great moments.

It’s to build systems that make those moments matter—again and again.